ENTERPRISE'S GOAL
In order to realize Xinjing's mission and vision, Xinjing has established a sound strategic management mechanism to effectively formulate and deploy strategies. Based on the consensus that "strategy determines destiny, details determine success or failure", the company formulated the "Business Strategic Management Objectives" and formed a step-by-step implementation strategy of "Short-term goals, Medium-term goals, long-term goals".
Short-term goals
The time is one year, and the annual target production and sales volume will increase by about 20-30% annually. It is consistent with our country's traditional customs of "annual" financial accounting. It is mainly planned and formulated in response to the challenges of rapid market changes. Rolling revisions every year effectively combine the company's medium- and long-term strategy with daily business work to ensure the company's annual goals and overall strategy success.
Medium-term goals
The time is 5 years, and the medium-term goal is to achieve an annual operating income of 300 million yuan and a tax and profit of 10 million yuan by 2020 by the end of the "13th Five-Year Plan" period. It is consistent with our country's five-year plan and the life cycle of the entire automobile and air-conditioning system mainframe products. It is mainly planned and formulated to meet the challenges of industry competition. Rolling adjustment every year is conducive to the adaptive adjustment of the company's product structure and organizational structure; establish an efficient operation mechanism; guide the company to achieve long-term goals.
long-term goals
Time is 10 to 15 years, long-term goal: around 2030, to achieve production and sales of 1 billion yuan, to enter the top two in the industry. Enterprise product research and development, internationalization of management. Consistent with the company's vision and target time. It is mainly planned and formulated to meet the challenges of our country's macro-environmental changes. Rolling adjustments every year and rolling revisions every five years will better guide the company's future development direction, ensure that it will take 15 years to catch up with the industry's first-class companies, and build Xinjin Air Conditioning into an international company with a unique corporate culture and continuous competitive advantage.